The Good Entrepreneur Newsletter is written by Nick Kennedy and is an extension of his executive coaching program, which guides leaders in building principled businesses and powerful personal legacies. If you were forwarded this email and liked it, get the next issue delivered to your inbox.

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I coached a CEO who had it all. The vision, the strategy, the funding. He had it all, with one exception: the ability to let go.

It manifested in many ways, but the story where it surfaced most acutely was with his newly appointed CRO. The guy he paid Korn Ferry six figures to find.

The CEO had the right person, and he knew it. He bragged about him in board meetings, client calls, and on the golf course. His growth problem would be solved — the chaos, the revenue plateau, the pressure from investors — if this one guy just did his job.

So, he gave him the title and offered to “help”.

And then the biggest event of the year came around. The one where all the real customers show up. The one where relationships get built, and deals get started.

The CEO thought he was helping, but instead, he was controlling. He couldn't get out of his own way, and what showed up as a yellow flag at this event turned bright red over the next six months.

This pattern repeated itself one time too many times, and Korn Ferry was more than happy to place the CRO at a different company.

Sometimes help is the sunny side of control.

I see this pattern frequently with CEO’s in my coaching practice.

They say they want to build a team, but also can't stop being the team.

There's a phrase for this: Leadership Theater.

It looks like empowerment from the outside, but inside the organization's walls, everyone knows the truth: the boss is still running everything — he's just making it more complicated.

It’s performative at best and undermining those you depend on at worst.

Real empowerment doesn't look like giving someone a title and watching from a distance with your hand on the brake.

Real empowerment sounds like: "Here's your job. The clients are yours. Go run it. You're authorized, you're responsible, and I believe in you."

And then you actually leave.

Not mostly out of the way. All in (or, more accurately, all OUT!).

Because here's the thing — the revenue problem, the chaos, the pipeline that won't fill — it almost always traces back to the same root: real responsibility without real authority.

You hired them to carry the weight. Then you never put the weight down.

You saddled them with real responsibility, but gave them fake authority. And that is one of the meanest things you can do.

I have been this person.

I have been the founder who said he wanted a strong team but secretly needed to be the one with the answers. Because if someone else had the answers, what did that say about me?

The need to be needed is a seductive thing. It masquerades as responsibility. It disguises itself as care. But underneath it, if you're honest, there's often something more personal going on.

There's a fear that if you let go — really let go — you might discover that the machine works fine without you.

And that would be the most terrifying thing of all.

So here's the question I asked him.

Not: Is your guy ready?

But: Are you?

Because the question of readiness is always about your people, but it's also about you. It's about whether you can tolerate the discomfort of watching someone make a decision you wouldn't have made, take a risk you wouldn't have taken, and come out the other side with their own version of a win.

That's what trust actually costs.

Permission to succeed.

And the grace to let that success belong to them — not as a referendum on your judgment, but as the very thing that makes the company better.

The best leaders I’ve had the honor to work with are not the ones who built their companies around a cult of personality.

They're the ones who've gotten out of the way enough to let those teams shape the future.

One is about your ego.

The other is not about you at all.

In Conclusion

You can't have it both ways.

Either you trust someone enough to let them succeed (or fail), or you're not actually delegating — you're just creating the illusion of a team while still carrying everything yourself.

And if you're exhausted, overwhelmed, and still the answer to every question in your organization — I'd invite you to consider that it might not be a people problem.

It might be a letting-go problem.

Resources for your journey:

1) Multipliers by Liz Wiseman

The best book I've found on the distinction between leaders who amplify the intelligence around them and those who diminish it. If this essay landed, this book will wreck you in the best possible way.

2) A passage worth sitting with:

"The most important thing a father can do for his children is to love their mother. The second most important thing is to not do things for them that they can do for themselves."

  • Theodore Hesburgh (paraphrased)

It applies to teams, too.

3) A question for your journal this week:

Where am I "helping" in ways that are actually preventing the people around me from becoming who they need to become?

I provide audacious coaching for courageous leaders. When you are ready, there are a few ways I can help you grow:

  1. Connect with me on LinkedIn, or just hit reply to this email if you have questions or want to continue the discussion.

  2. Check out Nick’s Good Books for a free list of books to help you create a new lens.

  3. Online courses through The Good Entrepreneur Institute

  4. Private coaching as a Platinum Coaching Client (Full, but add your name to the waitlist to be notified of openings in the future.)

Talk soon,

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